Email marketing is one of the most cost-effective ways to promote your business. A good email list can be a valuable asset to any business. However many businesses, small businesses in particular, do not have an email list that is large enough to take advantage of.? This is one of the biggest email marketing challenges faced by businesses.
Placing an email sign-up form on your website is one of the most widely used methods to start building your email list. This is how most successful online businesses get most of their email subscribers from. But not everyone gets the expected results.
In this article, we take a look at the main reasons why website visitors are not signing-up to your email list. Whether you are thinking of offering email sign-ups on your website or are suffering from poor conversion rates on your existing email sign-up form, you can learn from these common mistakes.
1. Poor Form Design
The design of your email form plays an important role in determining sign-ups. Good form design is an essential email marketing principle and helps to attract the attention of websites visitors. The design of your labels, button, fields ? all are equally important and can compel users to take action. Visual cues such as directional arrows are becoming increasingly popular for redirecting user?s attention towards important elements of the sign-up form. See image below.
2. Asking Customers To Provide Too Much Information
No one likes to provide personal details or complete a lengthy form on a website. Including too many form fields in your sign-up form can be one of the biggest hindrances to building your email list. If a field is not absolutely necessary, remove it. A single email field may be sufficient for a newsletter form however you may need additional fields for a different offer like a free subscription.? In any case, try to keep your form short and ask customers to provide as few details as possible.
3. Poor Placement
Where you place your email sign up form plays a very important role in determining sign-up rates. Although I have come across a few effective forms in the footer, It is generally recommended to place your form above the fold on your website. Displaying your form on all pages of your website significantly increases the chances of sign-up. Many businesses are also able to boost conversions by placing the email sign up form in more than one place. A good example of this can be in your sidebar as well at the end of your content.
Sites that that reinforce sign-up forms by including it in more than one place on a web page, have reported noticeable increases in sign-ups. This is an easy way to boost conversions and increase leads. Take a look at the example below.
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4. No Incentive to Join
No one likes to register on a website or provide their personal details without a good reason. Offering an incentive is a sure shot way to boost conversions and increase sign-ups. ?It is a widely used technique used successfully by many websites and blogs. You can offer a free eBook, report or a guide to those who sign-up to your list. This is a very effective way to boost conversions and grow your list fast.
5. Incentive Is Not Relevant To Your Audience
We have discussed the importance of offering an incentive. However, it is equally important to ensure the incentive you offer is valuable and relevant to your targeted audience. Offering a weight loss book on an Internet marketing blog is not likely to produce any results. The incentive should also be useful and valuable for the user. You should study your market and create an offer that is useful for website visitors.
6. Ineffective Call to Action Button
Good call to action is essential to encourage users to join your email list. Simple things like the text used in your buttons or how your form is labeled can have an impact on conversion rates. Don?t make the mistake of using generic words like click here or submit in your buttons. Instead try to highlight the call to action in the button text e.g. ?Join for Free?, ?Sign-Up to Receive Offers? ?Register for Marketing Tips?, ?Download the Guide? or something similar. This is much more compelling for motivating the user to take action.
7. Ineffective Labelling
Not Using a Compelling heading and label in your email form is another common mistake that results in poor sign-ups. Compelling headings and labels are very important and can help you to build your email list fast. It als gives you the opportunity to highlight the benefits of joining your list which can be very effective for encouraging sign-ups.
See example below.
Conclusion:
Having an email or newsletter sign-up form on your websites and getting the right results are two different things. Addressing the common issues highlighted above is an easy way to boost conversions and increase your sign-ups.
What About You?
Are you using your website to build your email list? How many subscribers do you have? What methods are you using to encourage users to join your list? Please add your response by leaving a comment below.
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Source: http://www.kronikmedia.co.uk/blog/email-list-poor-signup/5939/
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