Harnessing Mobile and Internet Marketing to Your Advantage

Amidst Chicago?s competitive business environment, many companies employ strategies to cope with demanding and modern challenges. Two of such strategies are using mobile and Internet marketing. Mobile and Internet marketing are cost-efficient and effective in boosting profit. Here is a look at the strategies to help you harness them to your company?s advantage.

Mobile marketing is a system that enables companies to use mobile devices and networks in advertising and promoting and in interacting and collaborating with their target audience. One form of mobile marketing involves marketing via short message system (SMS) and multimedia message service (MMS). The dissemination of branded messages via SMS and MMS is a convenient way to reach a broad target audience across different locations and time zones.

More importantly, mobile marketing via SMS and MMS provides companies with a convenient way to gather feedback in real time.

Another form of mobile marketing is one that involves in-game marketing. The vast array of mobile games?including social networking, massive multi-player, casual, and 3-D interactive?allows companies to use the appeal of entertainment in delivering branded messages. In some cases, companies facilitate advergaming, the practice of sponsoring games to achieve consumer engagement and patronage.

Internet marketing, like mobile marketing, allows companies to engage a wide range of consumers across varying locations and time zones. Every trusted Chicago Internet marketing company can testify that more and more establishments and businessmen are employing this strategy.

One form of Internet marketing that is quite popular is search engine marketing.

Chicago search engine marketing increases online visibility, thereby enabling companies to efficiently reach out to their target audience. It relies heavily on keyword research and analysis to identify the set of keywords significant to improving and maintaining a business? online visibility. It is often combined with article and blog marketing, another form of Internet marketing.

Article and blog marketing involves the inclusion and strategic placement of keywords in online textual materials to facilitate subtle advertising and promotion. Together with keyword research and analysis, it significantly increases online visibility. To harness Chicago mobile marketing and Internet marketing, it is best to seek professional assistance from trusted experts. You can do this via careful screening and selection.

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Source: http://business.ezinemark.com/harnessing-mobile-and-internet-marketing-to-your-advantage-7d30ace1993e.html

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