IBM has unveiled new software to bring the power of "big data" analytics to health care, marketing and other business apps. The company presented the new offerings earlier this week at the 2011 Business Analytics Forum in Las Vegas.
IBM said in a statement that the new software will now allow employees in an organization to "explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it on the fly as part of their everyday work experience."
Key components of the software tools were obtained by IBM when it bought Netezza and Cognos, and the healthcare analytics software is built on artificial intelligence developed for the Jeopardy-winning supercomputer Watson.
90 Percent in Two Years
The new software tools are intended to make a difference in a business environment that is awash with data. IBM said 90 percent of the world's data, including information generated by sensors, mobile devices, online transactions and social networks, has been created within the past two years.
New IBM cloud-based software using Hadoop-based analytics -- IBM InfoSphere BigInsights on the IBM SmartCloud Enterprise -- can be operational within a half-hour. It allows users to analyze unstructured data from such sources as social networks, mobile devices and sensors, as well as structured data in databases. The company pointed out that basing the tool in the cloud eliminates any need for Hadoop skills, or having to support the necessary software or hardware infrastructure.
A basic, entry-level version is offered at no charge, and an enterprise version is available at hourly pricing. A developer sandbox is available in both versions, to enable custom analytical app development. The company said uses include understanding consumer trends or increasing security on networks.
Location-Aware Analytics
Mobile analytics software is being made available from IBM for iPad users as a free download from Apple's App Store. It's designed to assist in crunching data for such industries as financial services, healthcare, government, communications, retail, and transportation. The predictive analytics software has mapping functionality that can be used in marketing campaigns, resource management for retail stores, crime prevention and academic assessment.
The iPad app, called IBM Cognos Mobile, can be used to analyze data about sales, customer feedback, or financial data, using reporting, a dashboard and scorecards. Other possible uses include doctors analyzing electronic medical records and providing customized treatment plans, or insurance agents analyzing loan data to create individualized policies.
The company said the Cincinnati Zoo was using the software to analyze sales and attendance data, in order to adjust marketing budgets that are based on purchasing patterns.
SPSS Statistics 20.0 offers a new mapping feature so that location can be added to analysis and reports, and planning can be made by geographical area. Uses include more precise tracking of marketing campaign effectiveness by place, detection of crime hot spots, or spotting of areas with high accident or illness rates.
Source: http://us.rd.yahoo.com/dailynews/rss/enterprise/*http%3A//news.yahoo.com/s/nf/20111026/bs_nf/80761
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